Telecommunication service providers, also known as telecomm service providers, or simply communication service providers, are those companies or individuals, as the case may be, that provide customers with telecommunication systems.
Telecommunication systems include the telephone, Internet service as well as the mobile phone network. Telecommunication is now an important part of everyone’s lives. Everything is now done on the go, be it business, socialising, or even something as simple as buying groceries. Phones and the internet have made everything just a click, or a call away and you will have everything delivered to you. Thus, the rise in the importance of telecommunication system providers is understandable. This has brought many service providers into the market.
But with surge in service providers, competition has increased. Moreover communication has now become a daily necessity rather than a luxury. Simply providing the services are no longer enough. Therefore, service providers have started giving additional features to lure customers to their network which, by hook or crook, will be able to decrease at least some work for the customer.
Telecommunication system providers have come up various facilities such as family plans, corporate plans, conferencing and teleconferencing services, call forwarding, etc
Challenge in the telecoms industry –
With the growing need of communication, the telecommunication system industry, is now one of the largest growing industries all over the world. People now have a variety of service providers to choose from with different types of additional facilities, being given by the providers. Therefore, the main challenge faced by telecomm service providers is customer retention. As research has shown, that the percentage of customers, who continue to be with one company, is very less. The two-step technique devised to face this challenge is:
- Identify the revenue earning customers
At a time where discounted rates is what customers look for, revenue earning is becoming increasing difficult for the telecom industries. Therefore, certain customers are identified as revenue earning based on their usage and payments
- Customer experience management ensure that this group of identified customers have a hassle free experience and continue to use their service.
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